Desk and Flowers

Posted December 21, 2015

5 tips on how to grow your business….

Congratulations, you run your own business and are now looking to grow it, here are five tips to help you on your way:

Be Focussed

Don’t try to spread yourself too thinly, pick what you are good at and focus on that. Once you have developed one area you can move on to the next but make sure you don’t forget the first one or what the key area of your business is.

Build an online presence

As a minimum you should make sure your business is listed in relevant online directories so prospective customers can find you.  A website would be good and a social media presence would be even better.  But make sure that you update your social media regularly having inactive social media is worse than having none.

Highlight offers, features and promotions

If you are having a sale or doing a special promotion make sure you advertise it.  Update your email footer, you could also include the details on invoices and on your website.

Ask for referrals

If you have done a good job and your customer is happy, ask them to write a review for your website or even better refer a friend.  You could even consider introducing a referral scheme where you reward your customers for their referral.  A really good example of this is American Express who reward both parties.

Be Consistent

Being consistent is key to making money in business, make sure you are providing excellent service to all your customers and not just your biggest.  You never know who your smaller customers know. Business growth will not happen overnight, it requires long term focus to achieve your goals, and making sure your customer feels valued will mean that they will come back to you time and time again.

We hope these tips will help you on grow your business, but if you want further advice or want to discuss any issues raised in this blog please get in touch.